Propellant is a strategic brand & communications consultancy.
By joining the dots between brand strategy and marcomms execution, we help international organisations define their point of difference, expand their reach and grow into new markets.
BRAND PROBLEMS WE'VE SOLVED
Problems emerge when change is poorly understood, and addressed with impracticable solutions. Whilst much of our work is confidential, the below is a showcase of some of the commercial challenges we've been approached to solve in the past 12 months.
Inspiring a generation with a once-in-a-lifetime charity event at the world's most famous building.
The Big Rappel
Shaping a new future for a leading food business that is made to be better.
Finnebrogue
WHO WE ARE
Propellant was founded by Tom Buttle and Stuart Lang, through a united belief that when strategy, brand and marketing communications align, an organisation works far more effectively.
Our partnership brings two different but complementary lenses to every piece of work. It allows us to challenge each other - and our clients - to understand the opportunity from multiple angles.
Across brand strategy, design, messaging, go-to-market strategy and communications, we’ve worked with leading global brands in B2B and B2C, and with game changing start-ups and scale-ups across all sectors.
AGILE BY DESIGN.
We focus on addressing the real client need, not selling a cookie-cutter agency model. Alongside our core team, we work closely with a group of skill-specialists who excel in their field. People we trust to get the job done. These are our collaborators, our special ingredients, and their contributions are infused across everything we do.
Whether it be PR, social, photography, film production, moving image, or performance marketing - these experienced partners enable us to solve problems whilst continually making progress. With maximum efficiency.
FROM FOUNDER TO FUTURE.
In much of our work, we partner with founder-led businesses. These organisations often stand apart - characterised by deeply-held beliefs, hard-earned trust and unique experiences. But with growth, market change and leadership transitions come questions. About relevance and identity. About where heritage shapes the future.
We help organisations reconnect with their past while planning for the future - translating this into strategic brand and communication frameworks that drive long-term success. This reminds both internal teams and the outside world why this is a business to invest in. And believe in. Rekindling purpose, reinforcing values and ensuring that growth doesn’t come at the cost of authenticity.
HOW WE DO IT
WE create
momentum for
your brand
Our clients trust us to assess their brand opportunity, and deliver on its potential - from creative ideation to ongoing marketing activation.
We bring clarity to their strategic direction. By combining creativity with commercial reality, we turn their brand into an asset that adds value across the business. One that motivates teams, engages clients, inspires customers and augments a commercial strategy.
Using a mixture of data, AI and peer review from a handpicked group of senior brand leaders, we identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely.
For organisations looking to refresh a key aspect of their brand assets; create a new vision from scratch; tear up an existing rule book or adapt a global guidelines to create relevance for a local market - IGNITE is how we bring brand thinking into existence.
Delivering integrated brand campaign thinking to engage and motivate audiences. Whether it's a launch, announcement, event or recruitment drive, ACCELERATE helps delivers tangible brand impact.
FOUR PRODUCTS. DESIGNED TO OVERCOME THE REAL CHALLENGES BEING FACED BY BRANDS TODAY >
Diagnose what's hurting your brand. Then fix it.
Using a mixture of data, AI and peer review from a handpicked group of senior brand leaders, we identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely.
TIMEFRAME: 6-8 WEEKS
KEY MODULES:
BRAND ANALYSIS
COMPETITOR REVIEW
DESK RESEARCH
STAKEHOLDER INTERVIEWS
JEDI COUNSEL
WORKSHOP FACILITATION
FUEL REPORT
BOLT-ONS:
BENCHMARKING
PERSONA ANALYSIS
Connection with your brand. Momentum for your business.
Integrated brand campaign thinking to engage and motivate audiences. Whether it's a launch, new initiative, announcement, event or recruitment drive, ACCELERATE helps deliver tangible brand impact.
TIMEFRAME: QUARTERLY
KEY MODULES:
INTEGRATED BRAND CAMPAIGNS
ON BRAND ACTIVATIONS
SALES PRODUCT STRATEGY
BESPOKE TEAM CREATION
BOLT-ONS:
WEB & MICROSITE DEVELOPMENT
CONTENT CREATION
EVENT COLLATERAL
SOCIAL MEDIA & COMMS
Brand differentiation. Crafted with distinction.
For organisations looking to refresh a key aspect of their brand assets; create a new vision from scratch; tear up an existing rule book or adapt a global guidelines to create relevance for a local market - IGNITE is how we bring brand thinking into existence.
TIMEFRAME: 8-12 WEEKS
KEY MODULES:
STRATEGIC POSITIONING
BRAND IDENTITY
VISUAL IDENTITY
BRAND ASSETS
GUIDELINES
BOLT-ONS:
IMAGERY & FILM
MARKETING MATERIALS
WEBSITES
SOCIAL
Keeping your brand relevant. On track. And on point.
Keeping brands relevant and on track is tough. PILOT is our Strategic Advisory service that provides monitoring, insights, mentoring and advisory so that organisations and their teams are working in alignment - to each other and to their brand.
TIMEFRAME: MONTHLY
KEY MODULES:
CREATIVE MENTORING
BRAND MONITORING
MONTHLY REVIEWS
DRIVING ALIGNMENT
FUTURE THINKING
BOLT-ONS:
SECTOR MONITORING
FOCUS GROUPS
UNLEASHING BRAND POTENTIAL.
FOR RESPECTED ORGANISATIONS.
We deliver immediate success and build long term partnerships with some of the world’s largest and most influential organisations. Whilst also working with a range of agile startups, purpose driven businesses and governing bodies.
