THE CLIENT >
Ryder Industries is a premium electronics manufacturing services provider trusted by leading global brands. Ryder operates as a one-stop-shop for design and manufacturing services, helping its customers accelerate their time-to-market and capture greater market share. The company has built its reputation through a deep commitment to precision and quality, drawing on its Swiss heritage. Ryder also has a long-standing track record of minimising its environmental impact and maximising its positive impact for employees and within the community.

THEIR OPPORTUNITY >
Ryder has always had a progressive approach to its business - investing in facilities, expanding capabilities and elevating the skills of its leadership. However, the company’s brand and communications hadn’t kept pace with the positive changes across the business and its markets. Propellant was given the opportunity to help enhance its go-to-market strategy. We’ve been able to sharpen Ryder’s strategic narrative, evolve its visual identity and create a modern website, while supporting the acceleration of its sales activity.

OUR APPROACH >
We began by working closely with Ryder’s senior team to define a clear and differentiated brand position. Through workshops, interviews and insight gathered across markets, we surfaced what truly sets Ryder apart. This included its commitment to long-term partnership, operational rigour and deep integration with customers’ goals.

From there, we helped translate that thinking into a revitalised brand identity and communications system. We developed new messaging, overhauled the visual language and wrote and designed an entirely new website. Every element was created to align with Ryder’s evolving strategy and support its future growth.

THE OUTCOMES >
With a clearer, more confident articulation of its capabilities, Ryder has accelerated its online and direct sales & marketing activity.

The business has:
> Built a record pipeline for new business
> Increased engagement at key trade shows and events
> Activated a new set of sales conversion resources such as customer case studies and sector capability documentation

Propellant is proud to help Ryder Industries to evolve its sales & marketing, and to support it in winning new clients and addressing broader market opportunities.