In a challenging climate for food retail brands, our challenge was to develop a new brand strategy and positioning for one of Northern Ireland's largest food producers - that proudly brought to life the Finnebrogue story, purpose and vision.

Across a new corporate and consumer brand identity, we determined that the Finnebrogue ‘brand’ needed to be the glue that held the strategy together.

Ultimately, their founders’ story underpinned everything the business does, says and produces. With an authentic solution, the brand would show the world that Finnebrogue is a vehicle for changing practices in the food industry.

From website to packaging, we delivered a comprehensive multi-channel brand for Finnebrogue that has provided them with the platform for growth and future success.