Diagnose what's hurting your brand. Then fix it.
FUEL identifies core truths about a brand and its place in the market. We use a mixture of data, AI and peer review from a handpicked group of senior brand leaders to identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely - to achieve your commercial goals.
Desk research of your brand and the wider competitor landscape -including AI-driven insights and manual analysis of key parameters.
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic roadmap for future success.
Analysis & insights that uncover fresh takes on the behaviours of your key audiences, and targetable insights into the issues that matter to them.
Brand performance benchmarking to explore market perception of your business - to identify where we need to shift gears in your brand implementation.
Timeframe > Typically 6-8 weeks
