Following a successful history of collaboration with The Outward Bound Trust in the UK, we were tasked with creating a name, brand identity and multi-channel marketing campaign for a truly unique charity event in NYC - that attract a global audience whilst evoking a true sense of occasion.

Inspired by the extravagant style of the interiors within the building, we used fine graphic lines to ‘shine a light’ on this world first. Combined with bold, empowering messages, art deco patterns and the use of rich brown and copper colours, the result was a visual identity that perfectly evoked exclusivity, inspiration and the potential of being part of history.