Therco Serck
For more than a century, Therco Serck has designed and manufactured specialist heat exchangers for some of the world’s most demanding industries, including defence, nuclear power, petrochemical processing, oil and gas, marine and energy storage. Their equipment operates in environments where reliability isn’t simply important, it’s fundamental to safety, operational performance and commercial success. Despite that reputation, the business had outgrown its brand.
As Therco Serck invested in a new headquarters, expanded internationally and prepared for the next chapter of its growth, it needed a brand capable of communicating the confidence, expertise and engineering excellence that clients had trusted for generations.
OUR APPROACH >
Everything began by redefining what Therco Serck actually sold. Not simply heat exchangers. Confidence.
Confidence that every solution has been engineered properly. That decades of experience have already solved the problems others are still trying to understand. That when operating conditions become critical, Therco Serck delivers. This strategic repositioning became the foundation for every creative decision that followed.
Messaging shifted away from purely technical specifications towards reassurance, expertise and engineering judgement. The tone became clearer, more confident and more human, while remaining technically credible to engineers, procurement teams and global partners alike. The result was a distinctive position within an industry where many competitors continue to rely on technical jargon rather than meaningful differentiation.
A complete transformation across every touchpoint.
Rather than treating the website as an isolated project, every customer touchpoint was redesigned to express the same strategic idea.
A completely refreshed visual identity introduced a stronger, more contemporary expression of the Therco Serck brand, applied consistently across signage, corporate presentations, digital communications, social media, exhibition environments and recruitment.
A bespoke CGI visual language, inspired by the internal geometry and precision of heat exchangers, became a distinctive brand asset that could flex across campaigns, presentations, events and digital media. Combined with commissioned photography from inside the Sheffield manufacturing facility, the brand now balances engineering precision with the people and expertise behind every project.
Corporate presentation templates, sales collateral, digital assets and exhibition graphics were all redesigned to ensure the business communicated with the same confidence whether presenting to global energy companies, recruiting future engineers or welcoming clients into its new headquarters.
Every asset reinforced one central belief > Performance isn’t assumed. It’s engineered.
Turning heritage into competitive advantage.
Many industrial businesses have long histories. Few use them strategically.
Rather than hiding Therco Serck’s heritage inside an About page, we made over a century of engineering innovation one of the brand’s strongest commercial assets.
Its history became evidence.
Evidence that the business has repeatedly evolved alongside changing industries, pioneered new technologies and earned the trust of some of the world’s largest industrial organisations.
The result is a brand that feels every bit as established as its heritage, yet every bit as ambitious as its future.
Translating engineering excellence into commercial clarity.
The new website became the centrepiece of the transformation.
Rather than functioning as a product catalogue, it was designed to build confidence long before a commercial conversation begins.
Information architecture carefully guides visitors from high-level reassurance into increasingly technical content, allowing engineers, procurement specialists, partners and decision-makers to engage at exactly the level they need.
Dedicated sections covering products, industries, engineering expertise, company heritage, careers and global partner networks create a far richer understanding of Therco Serck than a conventional manufacturing website.
Throughout the experience, technical depth is balanced with human storytelling, showcasing the engineers, manufacturing capability and specialist knowledge behind every solution.
THE OUTCOMES >
Complete visual identity refinement across all brand touchpoints.
New messaging framework and tone of voice.
Comprehensive website redesign covering company, products, expertise, industries and careers.
Bespoke CGI visual language inspired by heat transfer and engineering precision.
New photography capturing people, manufacturing capability and culture.
A scalable brand platform built to support the next generation of global growth.
“Our working relationship spans more than two decades, through different businesses, changing markets and significant milestones. That continuity meant Propellant understood both where we’d come from and where we wanted to go. The result is a brand that reflects the quality of our engineering and gives us complete confidence in how we present ourselves to the world.”