PILOT
Strategic brand advisory
Keeping your brand relevant. On track. And on point.
Most brands drift after launch, not because anyone decides to change direction, but because hundreds of small decisions get made without anyone holding the line.
PILOT is senior advisory on a monthly basis: monitoring what's happening in your category, mentoring the people making those decisions, and keeping teams aligned to the brand and to each other.
Who's it for?
A new CMO inheriting a brand they didn't build. A leadership team whose growth has stalled without an obvious reason. A business about to invest in a rebrand that wants to know what it's fixing first. A founder-led company heading into its next chapter.
Timeframe
6-8 weeks.
Intensive two week sprints through to an eight week deep immersion.
What you get at the end.
FUEL is usually delivered as a succinct analysis and recommendations report. We can also create bespoke outputs to suit your strategic process. It becomes the roadmap the rest of the work runs from, whether that's with us or not.
ANALYSIS
Desk research of your brand and the wider competitor landscape - including AI-driven insights and manual analysis of key parameters.
INTERVIEWS
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
Jedi Counsel
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
FUEL Report
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic roadmap for future success.
Optional Add-ons
Analysis & insights that uncover fresh takes on the behaviours of your key audiences and targetable insights into the issues that matter to them.
Who's it for?
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In-house teams of one or two taking responsibility for a brand on their own.
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Leadership teams without a CMO.
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Businesses that have invested in a rebrand and want it to continue working to full effect.
Timeframe
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Monthy, rolling.
What you get at the end
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Senior brand judgement on call, without hiring for it.
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Most clients use the monthly session to pressure-test work in progress, and the reviews to catch drift before it becomes expensive.
CREATIVE MENTORING
Senior guidance and activation support for the people making day-to-day brand decisions, whether that’s a marketing lead working alone or a small in-house team.
BRAND MONITORING
A regular review on how your brand is showing up across channels and touchpoints. We spot drift early, before small inconsistencies become expensive to fix.
MONTHLY REVIEWS
A regular session to assess recent work against the brand and agree what needs adjusting. It makes your brand strategy proactive, rather than something revisited only when problems surface.
Ongoing work that keeps your teams aligned to the brand and to each other as the business changes. We help resolve the disagreements that pull a brand in different directions.
DRIVING ALIGNMENT
FUTURE THINKING & BOLT-ONS
A forward view of where your category is heading and what that means for your brand. We step in where you don't have the bandwidth to look for changes and trends.
Deeper insight when a decision calls for it, including sector monitoring, large scale empirical research and focus groups.
RELATED PROJECTS
Frequently asked questions
Diagnose what's hurting your brand. Then fix it.
FUEL identifies core truths about a brand and its place in the market. We use a mixture of data, AI and peer review from a handpicked group of senior brand leaders to identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely - to achieve your commercial goals.
Desk research of your brand and the wider competitor landscape -including AI-driven insights and manual analysis of key parameters.
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic roadmap for future success.
Analysis & insights that uncover fresh takes on the behaviours of your key audiences, and targetable insights into the issues that matter to them.
Brand performance benchmarking to explore market perception of your business - to identify where we need to shift gears in your brand implementation.
Timeframe > Typically 6-8 weeks
Who's it for?
A new CMO inheriting a brand they didn't build. A leadership team whose growth has stalled without an obvious reason. A business about to invest in a rebrand that wants to know what it's fixing first. A founder-led company heading into its next chapter.
What you get at the end.
FUEL is usually delivered as a succinct analysis and recommendations report. We can also create bespoke outputs to suit your strategic process. It becomes the roadmap the rest of the work runs from, whether that's with us or not.
Timeframe
6-8 weeks.
Intensive two week sprints through to an eight week deep immersion.
Step 1
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Brand analysis
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Competitor review
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Desk research
Step 2
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Stakeholder interviews across leadership, teams, clients and partners
Step 3
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Leadership facilitation
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Workshops and interactive planning
Step 4
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Jedi counsel: a review with senior brand leaders from our network
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The FUEL report
Optional Add-ons
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Benchmarking
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Persona analysis