IGNITE
Brand identity and rebranding.
Brand differentiation.
Crafted with distinction.
IGNITE is where brand thinking becomes something you can see and use. Refreshing one part of the identity, building a brand from scratch, tearing up a rule book that no longer fits, or adapting global guidelines so they work in a local market. The output is a brand your teams can actually run with, not a document that sits in a folder.
RELATED PROJECTS
Who's it for?
A new CMO inheriting a brand they didn't build. A leadership team whose growth has stalled without an obvious reason. A business about to invest in a rebrand that wants to know what it's fixing first. A founder-led company heading into its next chapter.
Timeframe
6-8 weeks.
Intensive two week sprints through to an eight week deep immersion.
What you get at the end.
FUEL is usually delivered as a succinct analysis and recommendations report. We can also create bespoke outputs to suit your strategic process. It becomes the roadmap the rest of the work runs from, whether that's with us or not.
ANALYSIS
Desk research of your brand and the wider competitor landscape - including AI-driven insights and manual analysis of key parameters.
INTERVIEWS
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
Jedi Counsel
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
FUEL Report
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic roadmap for future success.
Optional Add-ons
Analysis & insights that uncover fresh takes on the behaviours of your key audiences and targetable insights into the issues that matter to them.
Who's it for?
Businesses whose brand describes a smaller, earlier version of themselves. Companies merging, renaming or entering a new market. Founder-led businesses protecting what made them distinctive while modernising how it looks.
Timeframe
Eight to twelve weeks.
What you get at the end
The positioning and verbal identity, the visual system, the assets, and guidelines written so the people using them understand the thinking behind them. Where a website is part of the rollout, we design it as part of the same system rather than as a separate project.
STRATEGIC POSITIONING
Desk research of your brand and the wider competitor landscape - including AI-driven insights and manual analysis of key parameters.
BRAND IDENTITY
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
VISUAL IDENTITY
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
We walk through our in-depth findings, present the quick-win opportunities along with the long-term recommendations. The report serves as the ongoing strategic roadmap for future success.
BRAND ASSETS
GUIDELINES
Bolt-ons: web and microsite development, content creation, event collateral, social media and communications.
Frequently asked questions
Who's it for?
A new CMO inheriting a brand they didn't build. A leadership team whose growth has stalled without an obvious reason. A business about to invest in a rebrand that wants to know what it's fixing first. A founder-led company heading into its next chapter.
What you get at the end.
FUEL is usually delivered as a succinct analysis and recommendations report. We can also create bespoke outputs to suit your strategic process. It becomes the roadmap the rest of the work runs from, whether that's with us or not.
Timeframe
6-8 weeks.
Intensive two week sprints through to an eight week deep immersion.
Step 1
-
Brand analysis
-
Competitor review
-
Desk research
Step 2
-
Stakeholder interviews across leadership, teams, clients and partners
Step 3
-
Leadership facilitation
-
Workshops and interactive planning
Step 4
-
Jedi counsel: a review with senior brand leaders from our network
-
The FUEL report
Optional Add-ons
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Benchmarking
-
Persona analysis
Diagnose what's hurting your brand. Then fix it.
FUEL identifies core truths about a brand and its place in the market. We use a mixture of data, AI and peer review from a handpicked group of senior brand leaders to identify actionable insights that fuel meaningful strategies. Shaping a clear path forward - quickly and astutely - to achieve your commercial goals.
Desk research of your brand and the wider competitor landscape -including AI-driven insights and manual analysis of key parameters.
We typically conduct 5-10x 30 minute interviews with key stakeholders from leadership, internal teams, clients, customers and/or partners.
A comprehensive review of the current brand position, challenges & market trends with a group of senior brand leaders, handpicked from Propellant's network.
We walk through our in-depth findings, presenting the quick-win opportunities along with the long-term recommendations. The FUEL report that we deliver serves as the ongoing strategic roadmap for future success.
Analysis & insights that uncover fresh takes on the behaviours of your key audiences, and targetable insights into the issues that matter to them.
Brand performance benchmarking to explore market perception of your business - to identify where we need to shift gears in your brand implementation.
Timeframe > Typically 6-8 weeks
