SAS case study now online

SAS’s new tagline - Made for Generations - grew from our strategic work. It now runs through SAS’s positioning, refreshed identity, internal culture and new website. 

Supported by an engaging new visual system and a revitalised logo - Propellant is proud to have made the brand feel true to its heritage, while giving the business a clearer, more confident way to express where it’s going.

The case study is now live: https://www.propellant.co.uk/portfolio-1/sasinternational