A new identity for professional refereeing

Propellant has been working behind the scenes with Pro Ref to help shape a new identity for professional refereeing in English football.

Built around the proposition 'We keep football moving', the work brings together a refreshed brand identity, clearer messaging and a more accessible way of communicating the people, processes and responsibilities behind the professional game.

It's been a fascinating challenge, helping an organisation operating at the heart of one of the world's most scrutinised sports build a stronger, more recognisable identity.

We're looking forward to sharing more about the work.