Finnebrogue

In a challenging climate for food retail brands, our task was to create a clear strategy and positioning that would transform the Finnebrogue business - from "surviving to thriving”.

In shaping a new corporate and consumer brand identity, we determined that the Finnebrogue ‘master brand’ was the glue that held the various product brands together. Ultimately, their founders’ inspiring story underpinned, and made sense of, everything the business does, says and produces. But it needed uncovering - in an honest, proud and authentic way.

The result is a unifying brand that shows the world that Finnebrogue is a vehicle for changing practices in the food industry. Honouring the founders' legacy and laying firm foundations for the future in the process.

Goldhawk Partners

In the fast-moving world of foreign exchange, where technology is an integral part of any service offering, showing how the human touch is fundamental to insights, expertise and risk management is a key differentiator. The task was to dispense with the usual corporate approach that defines the FX industry and focus on the people behind Goldhawk’s business, looking at how they listen to customers’ needs to deliver market-defining analysis and thought-provoking FX commentary.